--- title: | The Saint Louis Business Journal --- [![HomeTraq](https://blog.hometraqbuyers.com/hs-fs/hubfs/HomeTraqLogoSM-1.png?width=6000&height=1800&name=HomeTraqLogoSM-1.png "HomeTraq")](https://HomeTraq.com) - [For Home Buyers](https://hometraq.com/how-it-works) - [For Lenders](https://explore.hometraqbuyers.com/for-lenders) - [For Agents](https://explore.hometraqbuyers.com/for-agents) - [Live Video Tours](https://explore.hometraqbuyers.com/live-video-tours) - Resources - [Blog](https://university.hometraq.io) - [Guidebooks](https://explore.hometraqbuyers.com/resources) - [Contact Us](https://explore.hometraq.io/lets-talk) ## The Saint Louis Business Journal ## Recent Posts [![](https://blog.hometraqbuyers.com/hubfs/MarkBrett%20.jpg)](https://blog.hometraqbuyers.com/en/mortgagelenders/on-demand-home-showing-startup-expands-to-first-market-outside-st.-louis) ## [On-demand Home Showing Startup Expands to First Market Outside St. Louis](https://blog.hometraqbuyers.com/en/mortgagelenders/on-demand-home-showing-startup-expands-to-first-market-outside-st.-louis) May 28, 2021 10:04:19 AM / by [The Saint Louis Business Journal](https://blog.hometraqbuyers.com/en/mortgagelenders/author/the-saint-louis-business-journal) posted in [Marketing](https://blog.hometraqbuyers.com/en/mortgagelenders/topic/marketing), [Sales Pipeline](https://blog.hometraqbuyers.com/en/mortgagelenders/topic/sales-pipeline), [Mortgage Lenders](https://blog.hometraqbuyers.com/en/mortgagelenders/topic/mortgage-lenders) [0 Comments](https://blog.hometraqbuyers.com/en/mortgagelenders/on-demand-home-showing-startup-expands-to-first-market-outside-st.-louis#comments-listing) [Originally Posted on St. Louis Business Journal ](https://www.bizjournals.com/stlouis/news/2019/11/21/n-demand-home-showing-startup-expands-to-first.html) HomeTraq, a local startup that has developed an on-demand home showing app, is extending its reach beyond St. Louis. The startup has initiated the process of expanding its platform to the Kansas City market, recently hiring staff focused on signing up residential real estate brokerages and agents there. [Read More](https://blog.hometraqbuyers.com/en/mortgagelenders/on-demand-home-showing-startup-expands-to-first-market-outside-st.-louis) [![](https://blog.hometraqbuyers.com/hubfs/HomeTraq.jpg)](https://blog.hometraqbuyers.com/en/mortgagelenders/how-this-on-demand-home-showing-startup-is-switching-its-approach-during-covid-19) ## [How this On-Demand Home Showing Startup is switching its Approach During COVID-19](https://blog.hometraqbuyers.com/en/mortgagelenders/how-this-on-demand-home-showing-startup-is-switching-its-approach-during-covid-19) May 28, 2021 9:59:49 AM / by [The Saint Louis Business Journal](https://blog.hometraqbuyers.com/en/mortgagelenders/author/the-saint-louis-business-journal) posted in [Marketing](https://blog.hometraqbuyers.com/en/mortgagelenders/topic/marketing), [Sales Pipeline](https://blog.hometraqbuyers.com/en/mortgagelenders/topic/sales-pipeline), [Mortgage Lenders](https://blog.hometraqbuyers.com/en/mortgagelenders/topic/mortgage-lenders) [0 Comments](https://blog.hometraqbuyers.com/en/mortgagelenders/how-this-on-demand-home-showing-startup-is-switching-its-approach-during-covid-19#comments-listing) [Originally Posted on St. Louis Post Dispatch](https://www.bizjournals.com/stlouis/news/2020/04/07/how-this-on-demand-home-showing-startup-is.html) When St. Louis-based HomeTraq started to notice nationwide stay-at-home orders go into effect with local government decisions on the horizon, the startup realized it would need to pivot. The company, a developer of an on-demand home showing app, turned its focus to providing live video showings as it saw the effects of the coronavirus pandemic in the U.S. [Read More](https://blog.hometraqbuyers.com/en/mortgagelenders/how-this-on-demand-home-showing-startup-is-switching-its-approach-during-covid-19) [![](https://blog.hometraqbuyers.com/hubfs/HomeTraq-STLConnection.jpg)](https://blog.hometraqbuyers.com/en/mortgagelenders/the-pitch) ## [The Pitch: This St. Louis Startup Aims to be the Uber of Home Showings](https://blog.hometraqbuyers.com/en/mortgagelenders/the-pitch) May 28, 2021 9:57:34 AM / by [The Saint Louis Business Journal](https://blog.hometraqbuyers.com/en/mortgagelenders/author/the-saint-louis-business-journal) posted in [Marketing](https://blog.hometraqbuyers.com/en/mortgagelenders/topic/marketing), [Sales Pipeline](https://blog.hometraqbuyers.com/en/mortgagelenders/topic/sales-pipeline), [Mortgage Lenders](https://blog.hometraqbuyers.com/en/mortgagelenders/topic/mortgage-lenders) [0 Comments](https://blog.hometraqbuyers.com/en/mortgagelenders/the-pitch#comments-listing) [Originally Posted on St. Louis Post Dispatch](https://www.bizjournals.com/stlouis/news/2019/05/30/the-pitch-this-st-louis-startup-aims-to-be-the.html) HomeTraq believes its on-demand home showing app can help banks and mortgage lenders reduce their customer mortgage loss that stems from real estate agent referrals to the competition. Editor's note: Welcome to the first installment of The Pitch, a new online feature examining emerging St. Louis-area startups. The idea is to look not only at a startup's business plan and revenue strategy, but how and why it was created, and how it's selling itself to potential investors. Not all startups succeed, so this isn't an attempt to pick winners. Instead, we hope to provide a window into how emerging entrepreneurs transform an idea or problem into a business strategy, while also shining a light on the veracity of St. Louis' emerging startup scene. 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[See A Home Now](https://explore.hometraq.com/see-home-now-a)with HomeTraq. (314) 380-0155 [support@hometraq.com](mailto:support@hometraq.com) 231 S. Bemiston, Suite 800 St. Louis, Missouri 63105 ![](https://static.move.com/cb/v1/move/navfooter/EqualHousing_new.gif) Equal Housing Opportunity © 2025 HomeTraq. All rights reserved.