Originally Posted on St. Louis Business Journal 

HomeTraq, a local startup that has developed an on-demand home showing app, is extending its reach beyond St. Louis. The startup has initiated the process of expanding its platform to the Kansas City market, recently hiring staff focused on signing up residential real estate brokerages and agents there.

Originally Posted on St. Louis Post Dispatch

When St. Louis-based HomeTraq started to notice nationwide stay-at-home orders go into effect with local government decisions on the horizon, the startup realized it would need to pivot.

Originally Posted on St. Louis Post Dispatch

HomeTraq believes its on-demand home showing app can help banks and mortgage lenders reduce their customer mortgage loss that stems from real estate agent referrals to the competition.

Editor's note: Welcome to the first installment of The Pitch, a new online feature examining emerging St. Louis-area startups. The idea is to look not only at a startup's business plan and revenue strategy, but how and why it was created, and how it's selling itself to potential investors. Not all startups succeed, so this isn't an attempt to pick winners. Instead, we hope to provide a window into how emerging entrepreneurs transform an idea or problem into a business strategy, while also shining a light on the veracity of St. Louis' emerging startup scene.