Seismic Real Estate Disruption: Big Change for Buyers, Agents & Lenders

Nov 7, 2023 3:34:02 PM / by Brett O'Daniell

The way homes are bought and sold is currently undergoing a seismic disruption.  Recent lawsuits and legal verdicts are transforming conventional commission structures and practices which have sent extreme shockwaves through the real estate industry.  The implications of these shifts, are triggering significant changes and challenges for home buyers, real estate agents, and lenders. 



New Dynamics for Home Buyers:

In light of recent lawsuits challenging traditional commission structures, home buyers are set to benefit from greater transparency and potential cost savings. The $1.8 billion verdict against the National Association of Realtors (NAR) and major brokerage firms has opened the door to reevaluating commission practices. Buyers may now have the opportunity to negotiate fees separately and gain a clearer understanding of the value provided by their agents.

A $1.8 billion earthquake just hit the real estate industry

The verdicts in these lawsuits have underscored the critical role of buyer's agents in the home buying process. Home buyers may increasingly recognize the value of having dedicated representation in negotiations and transactions, leading to a potential renaissance of buyer's agent services.

The clock is ticking on the 6% real estate commission

In addition to the changes in commission structures, the entire home buying process is evolving. Advances in technology, such as on-demand home tours and AI-driven property searches, are reshaping how buyers explore and select their future homes and how they select the real estate agent they want to work with. These changes empower home buyers with more information and options than ever before.

Changing Landscape for Real Estate Agents:

Real estate agents are under pressure to reevaluate their commission structures in response to legal challenges and changing consumer expectations. The traditional 5%-6% commission model is being challenged, encouraging agents to consider more flexible and consumer-friendly approaches.

Lawsuits are shaking real estate association's grip on America’s real estate fees

The rise of technology in the real estate industry is transforming the way agents operate. From online marketing and l showings to data-driven insights, technology is changing how agents connect with clients, market properties, and close deals. Adaptation to these technological advancements is crucial for staying competitive in the industry.

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Real estate agents in the industry are also facing adjustments as a result of these legal challenges. The $1.8 billion lawsuit and related discussions could influence how they shape their messaging and adapt to changing consumer expectations.  Real estate agents must navigate a changing landscape and respond to the evolving needs of their audience.

Challenging Scenarios for Lenders

As lawsuits continue to challenge industry norms, lenders will need to ensure compliance with evolving laws and regulations to mitigate risks associated with real estate transactions.  The changing regulatory landscape in real estate will impact the ways which changing commission fees can be financed into mortgages offered to home buyers.  Lenders will need to consider potential shifts in traditional lending practices as the industry adapts to changing commission structures. 

What’s next for the inflation fight and mortgage rates?

This impact on mortgage rates will continue to influence the affordability of homes for buyers.  Technology continues to play a significant role in the lending process, making it more efficient and accessible.  Online mortgage applications, automated underwriting, and digital communication with borrowers are becoming standard practices in the lending industry.  These technological advancements streamline the lending process for both lenders and borrowers.


A Customer-Focused Solution for a Transforming Market

HomeTraq, an innovative real estate technology platform, is at the forefront of empowering home buyers in this evolving real estate landscape.  By leveraging on-demands home tour, HomeTraq and its lender partners aim to provide consumers with the tools and information needed to navigate the changing real estate market. The platform's focus on transparency and consumer choice aligns with the shifting expectations of home buyers.

How HomeTraq provides greater transparency and flexibility for consumers

HomeTraq also offers benefits for real estate agents by providing them with a platform to showcase their expertise and connect with potential clients.  Agents who adapt to the changing landscape and leverage technology to enhance their services can thrive in this evolving market.


Navigating the New Real Estate Landscape

Amidst these transformative shifts, HomeTraq offers a customer-friendly solution to improve the home buying process.  HomeTraq emphasizes the importance of buyer's agents, the need for transparency, and the empowerment of home buyers. As the industry evolves, HomeTraq's solutions align with the changing expectations of consumers and offer a path toward a more consumer-friendly real estate market.

Importance of a Real Estate Buyer's Agent: Recent Lawsuits Sheds Light

The evolving dynamics in real estate represent an exciting opportunity for innovation and positive change. As technology continues to reshape the industry, consumers, agents, and lenders have the potential to benefit from a more transparent, efficient, and customer-focused real estate market. HomeTraq serves as a prime example of how forward-thinking solutions can bridge the gap between traditional practices and the demands of a modern real estate landscape.

Learn more about how HomeTraq can help lenders navigate the changing real estate industry.   

By staying informed, adapting to change, and embracing innovative solutions like HomeTraq, all stakeholders in the real estate industry can navigate these shifting tides and emerge stronger and more successful in this ever-changing market.  With HomeTraq's support, lenders can thrive in this dynamic and transparent real estate era.  Schedule a live demo.


Topics: Mortgage, Lending, Home Loan, Home tour, real estate, real estate agents, agents, real estate agent, buyer's agent, commission, realtor, closing costs, real estate tech, agency, MLS, before you buy, buying a home, rates, Legal, Mortgage Lenders, technology

Brett O'Daniell

Written by Brett O'Daniell

Co-Founder of HomeTraq. 18+ years real estate and mortgage experience.