Originally Posted on St. Louis Post Dispatch

When St. Louis-based HomeTraq started to notice nationwide stay-at-home orders go into effect with local government decisions on the horizon, the startup realized it would need to pivot.

Originally Posted on St. Louis Post Dispatch

HomeTraq believes its on-demand home showing app can help banks and mortgage lenders reduce their customer mortgage loss that stems from real estate agent referrals to the competition.

Editor's note: Welcome to the first installment of The Pitch, a new online feature examining emerging St. Louis-area startups. The idea is to look not only at a startup's business plan and revenue strategy, but how and why it was created, and how it's selling itself to potential investors. Not all startups succeed, so this isn't an attempt to pick winners. Instead, we hope to provide a window into how emerging entrepreneurs transform an idea or problem into a business strategy, while also shining a light on the veracity of St. Louis' emerging startup scene.

Overview:

This infographic shows how the HomeTraq experience compares to zillow when it comes to putting mortgage lenders in front of the right opportunities. Don't complicate the process. Implement a plan to get your team in front of the action before the competition. 

Overview

Many people think the best way to grow their business is to hire more Mortgage Loan Officers to develop relationships with real estate agents to start bringing more customers through the door. Others wait too long and suffer from disorganization and missed opportunities.

That’s why we’ve put together this comprehensive guide, so you don’t miss out on any lending opportunities. A quick hint? Not all of it comes down to adding more people. You can leverage your current workforce more efficiently. Take these factors into consideration, so you can make a more informed decision about how to effectively win more mortgage businesses.

The Customer:

Our customer is Alliance Credit Union, a not-for-profit financial cooperative. Originally chartered in 1948 to serve the financial interests of Emerson Electric Co. employees, today’s Alliance serves communities throughout Greater St. Louis.